CW + Wells Fargo - Leah Pipes
The CW and Wells Fargo teamed up to create a custom promo that spotlighted both star power and real-life relatability.
We followed The Originals actress Leah Pipes behind the scenes, sharing her stories of off-camera life, downtime with her husband, and the excitement of connecting with fans. The spot seamlessly transitioned into a lifestyle-driven plug for Wells Fargo’s mobile banking, highlighting how easy it is for Leah to stay on top of her finances while navigating a busy promo schedule.
The result was a hybrid campaign that felt authentic, energetic, and on-brand for both partners, blending fandom, functionality, and a touch of Hollywood charm.
Edited by Meghan Scott in partnership with B2+.
Talking Heads, Campaign, Corporate, Finance, Product, Brand Marketing